“The 2nd National Training Class of Stage Managers and Theatre Directors”, sponsored by the Innovation Office of the Ministry of Culture, China and hosted by the China Collaborative Innovation Centre For Theatre Arts Management (CCICTAM), was opened at the Chang Ping Campus of the Central Academy on Nov.27. The class, focusing on “Artistic Creation and Market Promotion” lasted 5 days and experts gave lectures on “The Innovation of National Theatres: Process and Policy Analysis”, “New Media Marketing”, “The Innovation and Practice of Theatre Companies Operation Mode”, and “Strategic Initiatives and Planning of Performances”. Except for the lectures, discussions and free talk were conducted among the participating theatre directors.